1- Social & Managerial definition of Marketing.
2- How American Marketing Associations define the marketing?
1- Social & Managerial definition of Marketing.
- Marketing has a social & managerial definition; here is the social definition that serves our purpose: marketing is a societal process by which individuals & groups obtain what they need & want through offerings, creating, and freely exchanging products & services of value with others.
- The managerial definition of marketing "Marketing is the art of selling products" the aim of marketing is to know & understand the customer so well that the product or services fits him & sell itself.
- When Sony designed its walkman, and when Toyota introduced its Lexus automobile, these manufacturers were swamped with orders because they had designed the "right" product.
2- How American Marketing Associations define the marketing?
- The American marketing association offers the following definition: marketing the process of planning & executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges which satisfy individual & organizational goals.
- Marketing management is the art & science of choosing target markets, getting keeping, and growing customers through creating, delivering & communicating superior customer value.
TO BE CONTIUED
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