CMRC TUBE

1- Using case study after each chapter.
2- How our course make you learn more &more?
3- How Business today arrange your ideas?
4- Why our course is recommended?
5- What we will discuss in Business
                                      today course?

1- Using case study after each chapter.


- After each chapter Business today will provide us with case study which:
a- Elaborates on the actions taken by the executive featured in the opening vignette
b- Analyze results in light of concepts presented in the chapter.

2- How our course make you learn more &more?

- Students learn more &more when actual people, organizations, and events are presented. One of the most important characteristics of our course "Business Today" is its realism. It shows how theory translates into practice.

3- How Business today arrange your ideas?

- Each topic we will discuss will begin with some objectives which summarize what will be discussed in the topic.

4- Why our course is recommended?

- in Business Today course over 500 professors of business contributed their view points on trends in instructional methodology for the introductory business course. Their recommendations, helped shape this new edition. In addition the writer collected hundreds of the very latest articles, reports, and books.

5- What we will discuss in Business today course?

- In Business Today course we will discuss these fields:

1- Focus on business today.
Chapter 1: foundation of American business.
Chapter 2: international business
Chapter 3: ethical &social responsibilities of business.
Chapter 4: forms of business enterprise.
Chapter 5: small businesses, new ventures, and franchises.
2- Operation business.
Chapter 6: the fundamental of management.
Chapter 7: organizing for business.
Chapter 8: the production of goods & services.
3- Managing human resources.
Chapter 9: human relation.
Chapter 10: HR management.
Chapter 11: union- management relations.
4- Marketing.
Chapter 12: marketing &consumer behaviors.
Chapter 13: product &pricing decisions.
Chapter 14: distribution.
Chapter 15: promotion.
5- Tools of business.
Chapter 16: computers & information technology.
Chapter 17: accounting.
6- Finance.
Chapter 18: money & banking.
Chapter 19: financial management.
Chapter 20: securities markets.
7- The environment &business.
Chapter 21: government regulation, taxation, and business law.
Chapter 22: risk management.